Gayle felt the impact of TikTok midway through her tour last year when 'ABCDEFU' became a viral hit. Note: This TikTok post includes profanity in lyrics and sign language that some might find objectionable. They promoted the song on TikTok a lot, but it didn't really take off until months later when the sign language sub-community of TikTok got a hold of it in the middle of Gayle's tour. Last August, an Atlantic Records artist named Gayle released a song called 'ABCDEFU.' Webb knows exactly what she's talking about. And now I feel like it's the 1,000 piece gray sky where TikTok is the only piece that will individually move the dial the way it does.' 'And you just needed money and leverage and influence as a label. 'It used to be a puzzle for a 3-year-old. Nina Webb is the head of marketing at Atlantic Records and said when she first started out in the industry, it was a bit simpler. UGC - short for 'user-generated content' - is one of the buzzwords currently going around in the music industry. 'I mean, I don't think that any other social media app has done that to this degree. 'It's changed music listening from being a one-way relationship where a song comes out and you listen to it on your own, to something that you participate in,' Cirisano said. WE’RE BACK BABYYY dc ♬ Freakumdresschallenge - b.beyonce

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